Detailed Course Outline
IBM Marketing Operations Basics
- The IBM EMM Marketing Operations Suite
- Marketing Operations and Marketing Platform Overview
- Marketing Operations Capabilities
- Marketing Contributors’ Tasks with Marketing Operations
Tasks
- Manage Tasks From the Dashboard
- The My Tasks View
- Updating Tasks from the My Tasks Page
- Team Tasks
- Find and Update Tasks on the Project Workflow
Projects, Programs, and Plans
- Business Process Information Structure
- Linking to Project Information
- Projects
- Working with Projects
- Project Requests
Digital Assets and Marketing Objects
- Digital Assets
- Marketing Objects
Alerts and Approvals
- Alerts Overview
- Working With Alerts
- Approvals Overview
- Working with Approvals